Moi basics
S/S 2025
Swiss Alps
For this campaign with Moi Basics, I captured the brand’s essence against the breathtaking backdrop of the Swiss Alps. Together with model Kiki, we created a visual story inspired by softness and the gentle rhythm of nature, reflecting the high-quality fabrics of the lingerie. Surrounded by mountains, fresh air, and golden morning light, each frame evokes calm, elegance, and timeless beauty. The focus was primarily on video, capturing the movement and flow of the pieces to tell the story even more vividly.
Moi Basics
Spring/Summer 2025 Campaign
For this campaign with Moi Basics, I captured the brand’s essence against the breathtaking backdrop of the Swiss Alps. Together with model Kiki, we created a visual story inspired by softness and the gentle rhythm of nature, reflecting the high-quality fabrics of the lingerie. Surrounded by mountains, fresh air, and golden morning light, each frame evokes calm, elegance, and timeless beauty. The focus was primarily on video, capturing the movement and flow of the pieces to tell the story even more vividly.
Photography & Videography: Alina Cherubin
Model: Kirstin Kube
