JU IN THE MOON
Autumn/Winter 2024 Campaign
Ju in the Moon is a dreamy, artisanal brand hailing from Guéthary in the south of France. Every piece is designed, hand-crocheted, and sewn by the founder herself.
For this occasion I was in my home town Berlin, exploring the vibrant neighbourhood Neukölln with Zoë and Paula. Neukölln is renowned for its mixture of old and new, with people from all over the world making it a true hub of diversity. To capture this essence, I explored locations that not only showcased the urban landscape but also highlighted some of Neukölln’s hidden gems—its lush green gardens and parks.
Photography: Alina Cherubin
Styling: Leona Anderson
Brand: Ju in the Moon
