Campaign “Rewilding our Feet”

Our feet are the unsung heroes of our bodies. They carry us through our days and let us dance through our nights, serving as our natural connection to the world around us. Yet, we often confine them in uncomfortable shoes, blocking our ability to truly feel the ground beneath us. This campaign brings the spotlight back to our feet, highlighting the numerous health benefits of walking barefoot.

The sensations from our feet are intrinsically linked to our mental wellbeing. Our imagery highlights this connection by visually linking elements of the human body to nature. We capture the tactile interaction between feet and the natural world, and the emotions sparked by this primal experience to emphasizing the profound interconnectedness of body, mind, and environment.


Production & Concept: Lucky 7 Studio

Art Direction & Set Design: Lea Simon

Photography: Alina Cherubin

Videography: Nick Vass

Photo Assistance: Marcus Fabian

Set Assistance: Jennifer Michel

Hair & Make-Up: Simonetta Tsapanou