JU IN THE MOON

Spring/Summer 2024 Campaign

Ju in the Moon is a dreamy, artisanal brand hailing from Guéthary in the south of France. Every piece is designed, hand-crocheted, and sewn by the founder herself. For this project, I traveled to Italy, bringing the collection to life in the heart of Rome with my muse, Martina. We began our journey in Trastevere, at the antique market Porta Portese, one of Martina’s favorite spots. Unfamiliar with the location, I captured the essence of the moment spontaneously through my lens. Martina, a fashion student, styled the looks herself, adding a personal touch to the shoot. After exploring the antique market, Martina guided me through her favorite local haunts, including the iconic Bar San Calisto, creating a series of images that blend the charm of Ju in the Moon with the timeless beauty of Rome.

Photography: Alina Cherubin

Model: Martina Saponaro

Brand: Ju in the Moon