Autumn/Winter 2021 Mummy & Mini Campaign

IVY OAK is a modern, progressive occasionwear brand based in Berlin. The brand’s mission is to revolutionize the fashion industry by promoting conscious choices and creating a meaningful, enduring wardrobe for both today’s society and future generations.

For the Autumn/Winter 2021 collection, I was commissioned to photograph the family of Charléne Sery and Lorenzo Lodi in their charming Berlin apartment. Our day began indoors and extended to their surrounding neighborhood, capturing the essence of the family’s authentic interactions and showcasing the clothing in real-life scenarios. To emphasize the timeless quality of the garments, I blended black-and-white analog photos with vibrant digital shots. The result is a dynamic narrative that highlights the intricate details of the clothing while celebrating the spontaneity of everyday life.

Talents: Charléne Sery, Lorenzo Lodi & Children

Styling: Paula Riesmeyer

Assistance: Hannah Böhm 

Hair & Make-Up: Florina Vyas